Challenge: Manosphere communities consistently frame birth control as a woman’s problem.
Insight: If men only take advice from men they respect, give them a messenger they can’t argue with. And few figures read as more unquestionably macho than a biker.
Idea: Take it from a real rider.
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Art Director: Bianca Johnston.
I recommend wearing bricks for shoes when you click on B’s portfolio — you’re about to be blown away.