Insight: Some men worry a vasectomy will make them less “manly” and view birth control as the responsibility of women.

Idea: Reframe the narrative by making the messenger impossible to argue with. You can't call it unmanly when the manliest guy in the room is the one telling you to do it.

Out Of Home

Socials

Website

Pamphlet

Art Director: Bianca Johnston.

I recommend wearing bricks for shoes when you click on B’s portfolio — you’re about to be blown away.