Challenge: Get festival goers and music lovers to re-evaluate their music festival of choice by showing how Chicago’s Lollapalooza delivers deeper connection and a more authentic music experience than Coachella.

Insight: Heartbeats sync during shared emotional experiences. It's called physiological synchrony. It happens at concerts more than almost anywhere else.

Idea: Through heart-rate tracking wristbands, Lolla displays the synced heart rate data as a light-show — showing that Lollapalooza is where you go to disappear into something bigger than yourself.

Wristband Box Packaging

Front of card.

Wearable Heartbeat Band

Out Of Home

Band features:

• light up sync to the concert stage (color changing)

• heart rate monitor

Pre-Event Social Teasers

Art Director: Nicole Parry

Working with Nicole is just like having a fairy godmother: just speak and she poofs it into existence. Click to see more of her magic!